Audax Private Equity invested in Astute.

Audax Private Equity has made an investment in Astute, a leading provider of AI-driven customer engagement, digital self-service, and first-party consumer data management software. Financial terms were not disclosed. “Astute’s software assists the world’s largest consumer brands in capturing and analyzing insights to improve customer engagement and satisfaction. There are exciting growth opportunities on the horizon for Astute as they continue to grow organically and through strategic acquisitions, both foreign and domestic. We are thrilled to support Ray and the Astute team as they continue to innovate in this exciting space.” Geoffrey S. Rehnert, Audax Group, Co-Chief Executive Officer.