Red Ventures acquired HigherEducation from The Vistra Group.

Red Ventures, a portfolio of digital companies headquartered in Charlotte, acquired HigherEducation, a leading provider of marketing and enrollment services to post-secondary institutions in the United States, from The Vistra Group, an asset management company. Financial terms were not disclosed. "Online education is a fast-growing industry with enormous scale and significant innovation," said Red Ventures CEO, Ric Elias. "HigherEducation brings a unique mix of high-quality digital assets, well-established partnerships, and deep technical expertise, all of which fit perfectly into the Red Ventures model and provide the ideal entry point into the broader education sector."