CEWE, a photofinishing and online printing business in Germany, acquired Germany-based WhiteWall, a photo lab located in Frechen, from Avenso for €30m. As a member of the CEWE Group, WhiteWall will remain an independent brand with its own production. In consequence, nothing is to change for WhiteWall customers. CEWE expects the acquisition of shares to have a sustained positive effect on the market position and value of the company as a whole. CEWE CEO Dr. Christian Friege: "The acquisition of WhiteWall is an excellent addition to our portfolio of brands, matching the premium standard of the CEWE Group. The development of WhiteWall is impressive, with the company providing outstanding quality in the upmarket premium segment. The independence of the brand is to secure its dynamic performance in future. We are thus also strengthening the overall CEWE Group market position."