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Announced

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Xtep completed the acquisition of E-Land for $260m.

Synopsis

Xtep, a PRC-based professional sportswear enterprise, completed the acquisition of E-Land, the ultimate owner of K-Swiss, Palladium and Supra brands, for $260m. "Following the success of our three- year strategic transformation, we stepped into a new era of business. Today, we are extremely excited to announce the proposed acquisition with E-Land, a strategic move to complement our product portfolio and elevate us as one of the leading global multi-brand sportswear companies. Not only will it strengthen Xtep’s foothold in the expanding Chinese sportswear market, but will also provide us with growth opportunities in untapped overseas markets such as Southeast Asia. In other words, Xtep has what it takes to speed up business growth both domestically and overseas in the years to come," Ding Shui Po, Xtep Chairman and Chief Executive Officer.

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