Announced
Synopsis
Stock Spirits, a producer of alcoholic beverages, agreed to acquire Bartida, a premium spirit drinks business, for $8m with a further payment of up to $4m dependent upon the achievement of certain KPIs. This combination of complementary product portfolio and route-to-market strengthens Stock Spirits’ existing business in the Czech Republic and is in line with Stock Spirits’ wider premiumization strategy. Due to the unique concept and On-Trade capabilities of Bartida, Stock will keep the unit operationally independent, whilst also including Stock's own premium brands within its portfolio.
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