Announced
Synopsis
Foursquare, a technology company, agreed to acquire Placed, a mobile advertising intelligence provider, from Snap, a camera application provider. The deal was backed by a $150m investment by The Raine Group. Financial terms were not disclosed. "Placed will grow even stronger with access to Foursquare’s core Pilgrim technology and mass of first-party data. For instance, Placed will leverage Foursquare’s global map of 105m POI’s across over 190 countries and can immediately tap into Foursquare’s measured audience in the US of over 100m monthly devices." Jeff Glueck, Foursquare CEO.
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