Marlin Equity-backed Mapp completed the acquisition of Webtrekk.

Marlin Equity Partners-backed Mapp, a leading provider of cloud-based digital marketing solutions, completed the acquisition of Webtrekk, a provider of marketing analytics and customer intelligence software solutions, from Deutsche Private Equity. Financial terms were not disclosed. “We are delighted that the acquisition has been successfully completed and that we can now officially welcome Webtrekk into our fold. Together, Mapp and Webtrekk will evolve into a true customer experience platform – empowering marketers and data analysts in their day-to-day work to deliver exceptional value to their customers.“ Steve Warren, Mapp CEO.