MeatEater acquired First Lite apparel brand.

MeatEater, an outdoor lifestyle media and commerce company, acquired First Lite, a hunting technical apparel and gear company. Financial terms were not disclosed. “While apparel and gear brands routinely work with respected influencers to drive awareness and conversion, our situation is unique in that we’re an influencer-led company acquiring a respected, established gear brand,” said Kevin Sloan, MeatEater CEO. “When you look at the amount of time we at MeatEater spend in the woods and mountains producing content, it makes perfect sense: we will highlight First Lite to our growing audience, and we’re in a great position to field test and influence design and development of best-in-class products that help that audience get the most out of their own experiences outdoors.”