Spectrio, one of the nation’s leading providers of in-store marketing solutions powered by content and technology, has acquired Media Distribution Solutions (MDS), a leader in low-cost, on-demand video creation based in Plano, Texas. The acquisition builds upon Spectrio’s marketing technology suite, further accelerating the Company’s capability to provide content at scale across avenues both online and on-site. “Delivering a consistent marketing message both online and in-store is key for any business in order to build trust and loyalty with their customers. This acquisition allows us to offer our customers fresh, turnkey, personalized video content they can integrate across the entire shopper journey.” Dax Brady-Sheehan, Spectrio Chief Executive Officer.