Validity Acquires AppBuddy.

Validity, the most trusted name in customer data quality, acquired AppBuddy, the leader in grid-based SaaS applications. The addition of AppBuddy to the portfolio of Validity solutions greatly expands Validity’s growth potential across sales, marketing and customer success teams that rely on customer data. Financial terms were not disclosed. “Poor data quality is a barrier to growth. And yet, one of the key contributors to poor data quality is the underlying CRM user experience. AppBuddy makes it far easier to interact with customer data, resulting in faster follow-up of marketing leads, more accurate sales forecasts, and an overall increase in CRM adoption. AppBuddy is a truly unique product, one that we cannot wait to introduce to our tens of thousands of Validity customers.” Mark Briggs, Validity CEO.