Trax acquires Shopkick.

Trax, the leading provider of computer vision and analytics solutions for retail acquires Shopkick, the leading shopping rewards app in the U.S. Financial terms were not disclosed. Combining Trax’s best-in-class technologies and solutions and Shopkick’s full path-to-purchase offering accelerates Trax’s vision of digitizing the physical world of retail, bridging the mobile and physical retail worlds for global and regional retailers. “I am truly excited to welcome Shopkick to the Trax family. Bringing together shelf and shopper data will deliver new and powerful insights to CPG brands and retailers,” Joel Bar-El, Trax CEO.