Contentsquare to acquire Clicktale.

Contentsquare, a leading digital experience insights platform has agreed to acquire Clicktale, Israel-based experience analytics company. Financial terms were not disclosed. "The combination of Clicktale and Contentsquare heralds an unprecedented goldmine of digital data that enables companies to interpret and predict the impact of any digital element -- including user experience, content, price, reviews and product -- on visitor behavior. Increasingly, this unique data can be used to activate custom digital experiences in the moment via an ecosystem of over 50 martech partners. With a global community of customers and partners, we are accelerating the interpretation of human behavior online and shaping a future of addictive customer experiences." Jonathan Cherki, Contentsquare Founder and CEO.