LiveRamp® has completed the acquisition of Data Plus Math.

LiveRamp®, the trusted platform that makes data accessible and meaningful, has completed the acquisition of Data Plus Math, a media measurement company that works with brands, agencies, cable operators, streaming TV services, and networks to tie cross-screen ad exposure with real-world outcomes. Financial terms were not disclosed. “Today’s announcement represents a historic step in LiveRamp’s evolution toward providing the industry with a better way to plan, buy and measure television. I’m pleased to welcome Data Plus Math to the LiveRamp family. Together, we are unlocking the power of data-driven TV for the entire ecosystem.” Scott Howe, LiveRamp CEO.