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Announced

BC Partners-backed Pronovias to acquire Ladybird.

Synopsis

BC Partners-backed Pronovias, a luxury bridal brand, agreed to acquire Ladybird, a Dutch bridal company. Financial terms were not disclosed. “The Ladybird acquisition will strengthen Pronovias’ European leadership in the bridalwear market and enable a wider customer base to benefit from its commitment to client experience, specialist service and contemporary designs,” BC Partners.

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