Marlin Equity Partners, a global investment firm acquires Clarus Commerce, a leading managaging firm for premium loyalty programs online. Financial terms were not disclosed. The investment was made alongside Norwest Venture Partners, who was a prior investor in Clarus and will hold a minority stake in the company. The investment validates retailers’ increasing need for programs that drive higher customer engagement and brand advocacy, and consumers’ desire for incentives catered to their unique needs and wants. “Clarus is a pioneer in the growing premium loyalty market with an outstanding history of success, We are thrilled to partner with an exceptional management team to seek new partnerships, invest in the product roadmap and further accelerate the company’s growth.” Alex Beregovsky, Marlin Managing Director.