Ascential to acquire a 35% stake in Jumpshot for $61m.

Ascential, the specialist, global information company, ahreed to acquire a 35% stake in Jumpshot, the marketing analytics subsidiary of Avast, for $61m. "Jumpshot is a good fit for Ascential and supports our goal to help the world's most ambitious businesses win in the digital economy. Jumpshot takes existing insights and measurement platforms to the next level by connecting behaviours across any site, including walled gardens, providing brands with deep insight into consumers' paths to purchase in the digital economy. Having exclusive access to Jumpshot products is expected to accelerate sales for Edge by Ascential and allow Ascential to build unique products for our customers to drive their success in digital commerce," Duncan Painter, Ascential Chief Executive Officer.