HOPU Investments led a $100m funding round for Trax.

HOPU Investments, one of Asia’s leading alternative asset managers, led a $100m funding round for Trax, the leading provider of computer vision and analytics solutions for retail. “Through its investment strategy and expansive network, HOPU has created a unique ecosystem of portfolio companies specifically in AI and more broadly across technology. We look forward to working with HOPU and their portfolio companies, as well as the many leading consumer and retail companies within their network,” said Joel Bar-El, Trax CEO and co-founder. “This injection of funds from HOPU will further accelerate our innovation and further our efforts to deliver an outstanding customer experience.”