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New Deal


Announced

Completed

IMImobile to acquire 3CInteractive Corp for $53.2m.

Financials

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Transaction Value£42m
Consideration TypeCash, Contingent Deferred Consideration
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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United States

Digital Services

mobile marketing services

Private

Acquisition

Single Bidder

Completed

Friendly

Synopsis

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IMImobile, a global cloud communications software and solutions provider, agreed to acquire 3CInteractive Corp, a private US cloud-based multichannel, customer engagement platform company, for $53.2m. Jay Patel, Group Chief Executive Officer of IMImobile, commented: "We are delighted to announce the acquisition of 3C. It is a business with deep relationships with blue chip customers and the major US mobile operator networks as well being a pioneer in developing RCS as a channel for customer engagement. The acquisition will provide an opportunity to introduce the Group's core Enterprise CPaaS capabilities and suite of customer engagement products into the US, which is our largest addressable market. We also hope to consolidate our strategic leadership position in introducing new communication channels to our clients and partners worldwide."

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