Announced
Completed
Financials
Tags
United States
Digital Services
mobile marketing services
Private
Acquisition
Single Bidder
Completed
Friendly
Synopsis
IMImobile, a global cloud communications software and solutions provider, agreed to acquire 3CInteractive Corp, a private US cloud-based multichannel, customer engagement platform company, for $53.2m. Jay Patel, Group Chief Executive Officer of IMImobile, commented: "We are delighted to announce the acquisition of 3C. It is a business with deep relationships with blue chip customers and the major US mobile operator networks as well being a pioneer in developing RCS as a channel for customer engagement. The acquisition will provide an opportunity to introduce the Group's core Enterprise CPaaS capabilities and suite of customer engagement products into the US, which is our largest addressable market. We also hope to consolidate our strategic leadership position in introducing new communication channels to our clients and partners worldwide."
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