Ernst & Young, the leading professional services brand, acquired C Centric, a leading provider of CRM solutions and services to help businesses rethink, redesign and deliver better customer experience. Financial terms were not disclosed. Rohan Sachdev, Partner and Leader, Advisory Services, EY in India, says: “The C Centric team has a strong reputation in the market for delivering leading edge CRM solutions and services across industries, particularly financial services including banking and insurance. Over the past couple of years, we have collaborated with the C Centric team in strategizing and implementing several complex, large-scale digital transformation programs and our clients have benefitted immensely from this association. Their addition to EY will strengthen our ability to help businesses capitalize on the digital wave and provide an end-to-end digital experience to customers.”