Lupa Systems, a private investment company, and Attention Capital, a company that buys, builds and scales media brands, agreed to acquire Tribeca Enterprises, a multi-platform storytelling company, from The Madison Square Garden, an American sports and entertainment holding company. Financial terms were not disclosed. “Iconic brands like Tribeca provide invaluable curation and human connection. This matters even more as consumers place a greater premium on their time and attention. This presents an immense opportunity to develop and scale valuable experiences globally,” Joe Marchese, Attention Capital CEO and Co-Founder.