Diageo acquired a majority stake in Seedlip.

Diageo, a British multinational alcoholic beverages company, acquired a majority stake in Seedlip, the world’s first distilled non-alcoholic spirits brand. Financial terms were not disclosed. Ben Branson, Founder of Seedlip, said: “We want to change the way the world drinks and today’s news is another big step forward to achieving this. Distill Ventures’ and Diageo’s shared belief in our vision has enabled us to build a business that’s ready for scale and I’m excited to continue working with Diageo to lead this movement.”