Impartner acquires Amplifinity.

Impartner, the fastest-growing and most-award winning pure-play Partner Relationship Management (PRM) solution, has acquired Amplifinity, the leader in referral partner management software, to help formalize management of emerging "shadow channel" partners, which are expected to explode in growth in the coming decade. Financial terms were not disclosed. "This acquisition underscores that emerging partner groups have moved into the main stream mix for corporations everywhere and need to be managed as such. Traditional and non-traditional partners are the new normal for corporations everywhere, and by bringing our technology together with Impartner's, customers now have a complete tool set to maximize their business relationship with every type of partner and accelerate revenue for everyone." Bill Weissman, Amplifinity CEO.