Bazaarvoice acquired Influenster.

Bazaarvoice, the leading provider of product reviews and user-generated content, acquired Influenster, a product discovery and reviews platform with nearly 6m community members worldwide. Financial terms were not disclosed. "The decision to join forces with Influenster underscores Bazaarvoice’s commitment to connecting brands with consumers and consumers with one another through user-generated content, said Joe Davis, CEO of Bazaarvoice. Influenster’s product sampling and review generation offerings further strengthen our core product ratings and reviews solutions, and their hyper-targeting and gamification capabilities will allow us to better support our customers’ broader marketing initiatives. We’re excited to partner with a company that shares our belief in the power of the everyday consumer."