Softbank-backed Oyo acquires Danamica.

Softbank-backed hospitality and hotel chain company Oyo acquired Danamica, a specialist in automated dynamic pricing and business intelligence for vacation rental agencies. Financial terms were not disclosed. The purchase of Danamica will be leveraged across its full range of vacation rental brands, i.e. Oyo Homes, Belvilla and DanCenter. “We are delighted to announce our acquisition of Danamica, a Europe based, machine learning and business intelligence company specialized in dynamic pricing, that will help us be more accurate with pricing, leading to higher efficiencies and yield for our real estate owners and value for money for our millions of global guests, both everyday travelers and city dwellers, that choose an OYO Vacation Homes as their abode." Maninder Gulati, Oyo Chief Strategy Officer.