Announced
Synopsis
Havas Group acquired a 51% stake in Buzzman, the most awarded French independent advertising agency, a move that will further reinforce the Group's creative excellence and bring on board a highly talented, groundbreaking team. Financial terms were not disclosed. With the founding of Buzzman, he created a whole new model of a 100% independent advertising agency combining supreme creativity with an advanced understanding of consumer engagement. Buzzman has since become one of the most awarded agencies in the market and is acclaimed as one of the boldest and most creative in Europe. "Georges was one of the earliest advertising pioneers to seize on the amazing opportunities that digital has to offer. He made all the right decisions and took a bold step at just the right moment, launching a startup that has since become a creative force to be reckoned with, in France and beyond. This deal ties in perfectly with our determination to position Havas at the convergence of communications and entertainment since becoming part of Vivendi.” Yannick Bolloré, Chairman and CEO Havas Group.
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