The Riverside Company invested in Affinitiv.

The Riverside Company invested in Affinitiv, a portfolio company of CIP Capital and a provider of marketing and technology services to automotive manufacturers and dealerships. Financial terms were not disclosed. “We are thrilled to partner with CIP Capital to help the Affinitiv and AutoLoop teams integrate their offerings and provide an even more comprehensive product portfolio for their clients. Affinitiv and AutoLoop combine two leaders in the industry, being the only fully integrated end-to-end solution available in the market.” Riverside Partner Jeffrey Gordon.