Oracle, an American multinational computer technology corporation, agreed to acquire CrowdTwist, a privately held company headquartered in New York City, New York that provides a SaaS based omni-channel loyalty and analytics platform. Financial terms were not disclosed. "Oracle is taking a unique approach to the customer data platform space, enabling the application of intelligence across every customer touchpoint. CrowdTwist's leading loyalty platform will significantly augment Oracle CX's ability to help our customers build more meaningful relationships with their customers." Rob Tarkoff, Executive Vice President, Oracle.