Vestar Capital Partners to make a minority investment in Simple Mills.

Vestar Capital Partners agreed to make a minority investment in Simple Mills, the number one clean-label baking mix and cracker brand and number three cookie brand in the natural channel. Financial terms were not disclosed. “Vestar is fully aligned with our vision of improving Americans’ eating habits, has the CPG expertise and connections to help us take the company to the next level, and will allow us to continue operating as an independent entity with the same strict clean-food principles that have driven our growth,” Katlin Smith, Simple Mills founder and CEO.