Shiseido to acquire Drunk Elephant for $845m.

Shiseido agreed to acquire Drunk Elephant, a leading and fast-growing prestige skincare brand and a recognized expert in developing clean compatible and effective products for $845m. The acquisition of Drunk Elephant strengthens Shiseido’s leadership in the global prestige skincare market. Drunk Elephant’s effective products, unique and playful brand voice, and strong community engagement have helped to build a loyal following, creating substantial room for further growth as it is introduced to more consumers around the world. “This new and incredibly exciting partnership builds on Shiseido’s significant momentum and successful track record of acquiring distinctive, best-in-class brands. Drunk Elephant is changing the way people understand and experience beauty by offering products that are effective and clean compatible. Drunk Elephant is built on a strong brand foundation and a unique philosophy that fits perfectly with Shiseido’s values and skincare heritage. Our innovative and people-first cultures are well aligned, and we share an unwavering commitment to our consumers. I also believe the brand will contribute to the business performance of Shiseido Americas. We are thrilled to welcome Tiffany and the Drunk Elephant team to the Shiseido family and I know they will feel at home from day one.” Marc Rey, CEO, Shiseido Americas and Chief Growth Officer.