.
MergerLinks Header Logo

New Deal


Announced

Group Nine to acquire PopSugar.

Financials

Edit Data
Transaction Value£243m
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

Edit

Publishing

lifestyle products

Pending

United States

publisher

Acquisition

Friendly

women

Private

Majority

Single Bidder

Synopsis

Edit

Group Nine - the digital media company formed by the merger of Thrillist, NowThis, The Dodo and Seeker - agreed to acquire women’s lifestyle publisher PopSugar. Financial terms were not disclosed. PopSugar was founded by husband-and-wife Brian and Lisa Sugar in 2006, and previously raised $41m in funding from Sequoia Capital and IVP. Group Nine, meanwhile, just announced a fresh $50m in funding from its backers Discovery and IVP, which it said would be used to grow its commerce business and for strategic acquisitions. "When we started Group Nine almost three years ago by combining Thrillist, NowThis, The Dodo, and Seeker, we foresaw the impending consolidation of the industry and set out to create a model for the next-generation media company with significant scale, deeply loyal and engaged audiences, multiplatform expertise, and highly diversified revenue." Ben Lerer, Group Nine CEO.

© COPYRIGHT 2024 MERGERLINKS LIMITED.

ALL RIGHTS RESERVED.

15 BONHILL STREET, LONDON, EC2A 4DN, UNITED KINGDOM.

CONTACT US