Group Nine to acquire PopSugar.

Group Nine - the digital media company formed by the merger of Thrillist, NowThis, The Dodo and Seeker - agreed to acquire women’s lifestyle publisher PopSugar. Financial terms were not disclosed. PopSugar was founded by husband-and-wife Brian and Lisa Sugar in 2006, and previously raised $41m in funding from Sequoia Capital and IVP. Group Nine, meanwhile, just announced a fresh $50m in funding from its backers Discovery and IVP, which it said would be used to grow its commerce business and for strategic acquisitions. "When we started Group Nine almost three years ago by combining Thrillist, NowThis, The Dodo, and Seeker, we foresaw the impending consolidation of the industry and set out to create a model for the next-generation media company with significant scale, deeply loyal and engaged audiences, multiplatform expertise, and highly diversified revenue." Ben Lerer, Group Nine CEO.