VMG Partners, a private equity firm specializing in building iconic consumer brands in the food and beverage, personal care and beauty, pet food and wellness categories, agreed to acquire Popchips, one of the leading better-for-you snack brands in North America. Financial terms were not disclosed. “We are so proud to have been a part of the popchips journey. We are excited for the next chapter in the company’s life and trust that popchips will continue to grow and prosper through the VSB platform and under the leadership of VMG.” said Eric Melloul, Managing Director at Verlinvest.