Cool Japan Fund, a private equity fund that provides various enterprises with financial resources, agreed to invest $50m in Gojek, Southeast Asia's on-demand multi-service platform and digital payment technology group. Part of Cool Japan's infusion will go toward Go-Jek's video and music streaming service for mobile users. The public-private fund hopes to tap the popularity of Japanese anime and horror movies in Indonesia. It will help bring existing programs to Go-Jek's service and work with the startup to produce original Japan-related content locally.