Announced
Financials
Tags
Food Products
holistic pet foods
Pending
Friendly
Acquisition
Single Bidder
United States
Majority
Private
Synopsis
Better Choice Company, an animal health and wellness CBD company, agreed to acquire Halo, Purely for Pets, a holistic pet foods provider. Financial terms were not disclosed. “Halo is a well-established, premium brand and falls squarely in line with our goal to build an all-encompassing, global, animal health and wellness consumer product goods company. Over the last three decades, Halo has built a strong reputation and loyal consumer following, carving out a niche in the industry with high-quality animal products that contain whole food meat and fish and non-GMO ingredients. We look forward to working with their team to close the transaction and integrate their brand into our operating and marketing platform,” Damian Dalla-Longa, Better Choice CEO.
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