Better Choice Company to acquire Halo, Purely for Pets.

Better Choice Company, an animal health and wellness CBD company, agreed to acquire Halo, Purely for Pets, a holistic pet foods provider. Financial terms were not disclosed. “Halo is a well-established, premium brand and falls squarely in line with our goal to build an all-encompassing, global, animal health and wellness consumer product goods company. Over the last three decades, Halo has built a strong reputation and loyal consumer following, carving out a niche in the industry with high-quality animal products that contain whole food meat and fish and non-GMO ingredients. We look forward to working with their team to close the transaction and integrate their brand into our operating and marketing platform,” Damian Dalla-Longa, Better Choice CEO.