Pendo, the product cloud company, raised $100m in Sapphire Ventures-led Series E round, with participation from new investors General Atlantic and Tiger Global, along with existing investors Battery Ventures, Meritech Capital, FirstMark, Geodesic Capital, and Cross Creek. The round valued Pendo at $1bn. “As our global economy continues to transform digitally, product led companies have a clear strategic advantage. Over the last few years, software for product teams has emerged as an important new category, and Pendo as a clear leader. Pendo’s business fundamentals, growth, product suite and incredible leadership team have set the company up to be a leading SaaS business for years to come,” Rajeev Dham, managing director at Sapphire Ventures and Pendo board member.