Announced
Completed
Financials
Tags
United States
marketing software
Acquisition
Single Bidder
Completed
digital marketing
Friendly
software development
Software
Private
Majority
Synopsis
Roku, an American, publicly-traded, digital solutions company based in San Jose, California, completed its acquisition of Boston-based dataxu, a demand-side platform that enables marketers to plan and buy video ad campaigns, for $150m. “This acquisition reinforces our already strong position in the OTT ad space. Acquiring dataxu is a natural progression of our ad tech strategy to offer more buy-side tools and to provide the industry’s best holistic TV plus OTT planning and buying solution that delivers better results for TV buyers,” Scott Rosenberg, Roku senior vice president, Platform Business.
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