Roku completed its acquisition of dataxu for $150m.

Roku, an American, publicly-traded, digital solutions company based in San Jose, California, completed its acquisition of Boston-based dataxu, a demand-side platform that enables marketers to plan and buy video ad campaigns, for $150m. “This acquisition reinforces our already strong position in the OTT ad space. Acquiring dataxu is a natural progression of our ad tech strategy to offer more buy-side tools and to provide the industry’s best holistic TV plus OTT planning and buying solution that delivers better results for TV buyers,” Scott Rosenberg, Roku senior vice president, Platform Business.