Bluestar Alliance completed the acquisition of Hurley from Nike.

Bluestar Alliance, an owner of consumer brands, completed the acquisition of Hurley, a surf apparel and accessories producer, from Nike. Financial terms were not disclosed. “We have always admired the Hurley brand as it has maintained its leadership role and premium positioning in the surf world. We look forward to building upon the existing Hurley network and expanding to additional countries with the deep relationships that already exist within the Bluestar portfolio of brands. We see Hurley continuing to evolve into a 360-degree lifestyle brand, with action sports playing a key role,” Joey Gabbay, Bluestar Alliance CEO.