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New Deal


Announced

Completed

Google completed the acquisition of Fitbit for $2.1bn.

Financials

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Transaction Value£1,622m
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium71%
One Off Charge-

Tags

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fitness devices

Consumer Electronics

Public

fitness trackers

Majority

United States

Acquisition

Friendly

Single Bidder

Domestic

Completed

Synopsis

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Google, the search engine giant, completed the acquisition Fitbit, a manufacturer of fitness tracking devices, for $2.1bn in cash. "Together, we can make health and wellness more accessible to more people. We’re confident the combination of Fitbit’s leading technology, product expertise and health and wellness innovation with the best of Google’s AI, software and hardware will drive more competition in wearables and make the next generation of devices better and more affordable," Rick Osterloh, Google Senior Vice President.

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