Announced
Completed
Financials
Tags
fitness devices
Consumer Electronics
Public
fitness trackers
Majority
United States
Acquisition
Friendly
Single Bidder
Domestic
Completed
Synopsis
Google, the search engine giant, completed the acquisition Fitbit, a manufacturer of fitness tracking devices, for $2.1bn in cash. "Together, we can make health and wellness more accessible to more people. We’re confident the combination of Fitbit’s leading technology, product expertise and health and wellness innovation with the best of Google’s AI, software and hardware will drive more competition in wearables and make the next generation of devices better and more affordable," Rick Osterloh, Google Senior Vice President.
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