Amperity to acquire Custora.

Amperity, a software company in Seattle, Washington, agreed to acquire Custora, a customer analytics platform for consumer brands. Financial terms were not disclosed. "This partnership represents a major milestone in Amperity's growth, allowing us to accelerate value for our customers and deliver the comprehensive end-to-end platform they need," Kabir Shahani, Amperity CEO and co-founder.