Announced
Completed
Financials
Sources
Tags
United Kingdom
paid search marketing services
Majority
Media Agencies
Completed
Acquisition
Single Bidder
pay-per-click management
Private
Friendly
Synopsis
Fimalac, a holding company, completed the acquisition of a majority stake in Jellyfish, digital marketer, for $500m. The French group will merge its data-driven marketing specialist Tradelab into London-based Jellyfish as part of the deal. “We want to create this new kind of agency that Martin Sorrell started. Now we are in very good shape to be a real competitor,” Veronique Morali, president of Webedia, Fimalac’s digital media subsidiary.
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