Seismic to acquire Percolate.

Seismic, a provider of a sales enablement platforms, agreed to acquire Percolate, a marketing campaign orchestration and content management platform. Financial terms were not disclosed. With this acquisition, Seismic strengthens its ability for marketers to deliver personalized and compelling content throughout the entire customer journey and across all channels. This includes initial customer engagement via email, social, and other channels, as well as across customer-facing teams, such as sellers, customer success representatives, and partners. "Marketers understand that producing personalized, compelling content is foundational to providing value to their company's bottom line and therefore the business at large. Percolate will be essential in helping Seismic widen our industry lead in enabling marketers do so in one-to-one customer interactions while also expanding our combined capabilities into all content initiatives and distribution channels," Doug Winter, Seismic co-founder and CEO.