Announced
Synopsis
Quotient Technology, digital promotions, media, and analytics company, agreed to acquire Israel-based Ubimo, a data and media activation company. Financial terms were not disclosed. Through its demand-side platform, Ubimo will bring best-in-class technology to further strengthen Quotient’s targeted digital media solutions, accelerate the development of Quotient’s self-service platform, and meet the evolving needs of consumer-packaged goods brands and retailers. “I am pleased to welcome the Ubimo team to Quotient. This transaction will position Quotient for even stronger performance in the CPG and retail industries we serve. We believe the Ubimo platform will help us accelerate product development of a Quotient self-service platform, one of our strategic objectives.” Steven Boal, Quotient CEO, and Chairman of the Board.
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