Integrity Marketing Group, the nation's largest independent distributor of life and health insurance products, agreed to acquire North American Senior Benefits, an insurance marketing organization based in Lawrenceville, Georgia. Financial terms were not disclosed. "Partnering with Integrity is a complete game changer for our business and exactly what we've been looking for to take our agents to the next level. From proprietary products to lead resources and lead inventory, the infrastructure and efficiencies Integrity provides now would take us more than a decade to acquire. Joining Integrity will be like throwing gas on a fire that is already burning bright," Craig Harvey, NASB Co-Founder and President.