WatchBox and Ahmed Seddiqi & Sons to form a joint venture.

WatchBox, a platform for buying, selling, and trading of pre-owned luxury timepieces, and Ahmed Seddiqi & Sons, a retailer of luxury watches & jewellery, agreed to form a joint venture. Financial terms were not disclosed. "This partnership signifies a very important milestone for the luxury watch market in the region. We want to create a safe space for those looking to invest in a second-hand luxury watch, and we believe that it is our duty to drive this movement into the second-hand space. We are thrilled to join forces with them, not only to provide this exciting concept to Ahmed Seddiqi & Sons' customers, but to revolutionize the sector across the Middle East," Mohammed Abdulmagied Seddiqi, Seddiqi Chief Commercial Officer.