ASG, a software development company, agreed to acquire GatherUp, a customer experience and online review engine. Financial terms were not disclosed. "This is an exciting new chapter for GatherUp as we double down on our commitment to make customer experience the backbone of business. ASG MarTech brings an exceptional foundation of SaaS operations and marketing expertise that will allow GatherUp to grow faster while continuing to innovate in our industry," Aaron Weiche, GatherUp CEO.