HomeServe, the international home repairs and improvements business, agreed to acquire a 79% stake in eLocal, a performance-based advertising platform, for $140m. “We are delighted to have agreed to buy a majority shareholding in eLocal. Bruce Aronow and the team have created a successful business model with great growth potential. I am looking forward to working with them as we continue to grow our Home Experts business,” Richard Harpin, HomeServe Founder and CEO.