MediaMonks, a creative digital production company, and a subsidiary of S4 Capital, agreed to merge with WhiteBalance, a Delhi-based content creation and production company. Financial terms were not disclosed. "India is a country very close to my heart - one built on a heritage of creativity, and characterised by a vibrant culture. As you can imagine, I'm delighted to continue to expand into this fast growing market, offering a wealth of talent and significant growth opportunities, and the merger with WhiteBalance is the next step for us to build a leading creative content business here. At the same time we're strengthening our position in the APAC region - ever more important - as India continues its trajectory to become the most populous country on earth," Martin Sorrell, S4Capital Executive Chairman.